FlexaTrac-NTA is becoming a welcome alternative to common chelates such as EDTA for car wash and other industrial detergent formulators looking for greener options, says Chemical Week, a trade publication covering the chemistry industry.
From the Chem Week article (subscription required):
Opportunities also exist for differentiation via sustainability in the industrial and institutional (I&I) market. Ascend Performance Materials has been successful getting I&I makers to swap chelating agent mainstays like ethylenediaminetetraacetic acid (EDTA) with the greener option, nitrilotriacetic acid (NTA). "It also has a much better environmental profile than EDTA, which is not biodegradable per OECD standards," says Ben Vaughn, product manager, specialty chemicals/ Ascend Performance Materials. "NTA is readily biodegradable."
Vaughn also touted the product's cost efficienty in the article.
"NTA is a smaller molecule, so 32% less product will theoretically sequester the same amount of calcium and other hard-metal ions."
