--- title: "The rise of laser-markable masterbatches: A compelling labelling solution" description: Arising from the necessity for clear and efficient labeling, laser-marked masterbatches have emerged as a game-changing technology. Laser marking offers significant advantages over conventional labeling methods, including: image: https://blog.ascendmaterials.com/hubfs/iStock-155384204.jpg --- [![Ascend Performance Materials Logo](https://ascendmaterials-files.sfo2.cdn.digitaloceanspaces.com/images/Globals/Logos/logo.svg)](https://www.ascendmaterials.com/) - Products & Brands - [Markets](https://www.ascendmaterials.com/markets) - [Sustainability](https://www.ascendmaterials.com/about/sustainability) - [About Us](https://www.ascendmaterials.com/about) - [Careers](https://www.ascendmaterials.com/careers) - Engineered Materials - [Acteev®](https://applications.acteev.com/applications/engineering-materials) - [HiDura® Specialty Polyamides](https://www.ascendmaterials.com/products-brands/brands/hidura-specialty-polyamides) - [HiDura® LUX](https://www.ascendmaterials.com/products-brands/brands/hidura-specialty-polyamides/hidura-lux) - [HiDura® ThermaPlus](https://www.ascendmaterials.com/products-brands/brands/hidura-specialty-polyamides/hidura-thermaplus) - 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[Home](https://www.ascendmaterials.com/) - [News](https://www.ascendmaterials.com/about/newsroom) Print this page # The rise of laser-markable masterbatches: A compelling labelling solution by Ascend Performance Materials ![iStock-155384204](https://blog.ascendmaterials.com/hs-fs/hubfs/iStock-155384204.jpg?width=4256&height=2832&name=iStock-155384204.jpg) From consumer goods to car parts, plastic products across segments need to be labeled for a variety of reasons. From branding to critical safety information, effective labeling of plastics ensures clarity and consumer trust. Arising from the necessity for clear and efficient labeling, laser-markable masterbatches have emerged as a game-changing technology. Laser marking offers significant advantages over conventional labeling methods, including: - **High-quality marks:** Laser marks created with these masterbatches are sharp, clear and permanent, with resistance to fading, scratching and chemicals. - **Versatility:** Laser-markable masterbatches can be used on a wide variety of plastics, including dark-colored plastics. - **Speed:** Laser marking provides a faster application with a high degree of customization, making it ideal for product identification, tracking and decoration. - **Protection against counterfeiting:** Laser marking is permanent, making it difficult to replicate intricate logos and codes. Thus, tampering with authentic goods becomes almost impossible. - **Environmentally friendly:** Laser marking does not generate any harmful fumes or waste products. **What we offer** Esseti Plast by Ascend specializes in masterbatch technology, developing products in a variety of colors and additives, and delivering to customers in industries such as packaging, electricals and electronics, engineering goods and more. Our laser-markable masterbatches enable a wide range of functionalities, including UV protection, antioxidant properties, and flame retardancy. They adhere to the highest levels of quality and performance, and aid in sustainability goals. **You may also be interested in** At our Mozzate, Italy production and R&D facility, we manufacture a comprehensive range of masterbatches. 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